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Trends in Digital Marketing

Mehar Bodhi

Every year new technologies and trends are being introduced. In the case of Digital Marketing, these technologies help us to create innovative ways to reach out to desirable audiences. Identifying and adapting such innovative features are the only way to survive this highly competitive marketing world. In order to excel here, you need to be the pioneers of such innovations and technological advancements. There are many Digital Marketing trends and strategies that are used.

Here are the 5 trends that will enhance the growth of Digital Marketing in 2019

1. Artificial Intelligence

Artificial Intelligence in Digital Marketing trends is adopted very widely. When used in digital marketing, it delights the audience with a unique experience and helps in converting them as customers and later makes them loyal to the brand. Artificial intelligence helps on this particular aspect, with its ability to collect data and make a decision regarding the content, based on parameters like location, past purchase behavior, and interests. This gives the user a personal experience and makes the user feel that the brand is built specifically for them.

2. ChatBots

Chatbots will continue to be an important part of digital marketing trends. They can help with customer service tasks, and attend the usual type of questions at the earliest. They assist by helping on the services or their availability. One thing to keep in mind is that the chatbots do not convey to replace complex human conversations. They can help us, but they are still evolving and improving in their own way.

3. Smart Speakers and Audio

Siri, Alexa, Google Assistant are gaining more importance in daily life. Based on customers search history, interests and purchase behavior, it is possible to place the ad to a specific crowd. In the future, voice is going to be a very important trend in digital marketing, advertising, and social media. They are applied widely across all platforms and devices.

4. Local Influencer Marketing

Influencer Marketing is not a new term besides Local Influencer marketing is. Therefore nowadays the reach or the acceptance of local influencers is higher than a global influencer. For the promotion of a local brand, it is better to collaborate with the local influencers and make the impact of marketing more target oriented.

5. Live Video

The video is most importantly at the top of content marketing. Hence the only thing better than that is live video. Making proper content and presenting it in front of your customers through proper channel makes marketing tasks easier. The purpose of the live video is to impart a feeling that you are giving more importance to your customers by making them interact with you. Select the apt platform that you think where your customers are more active.