A website helps small business in attracting new customers, managing their brand reputation, and building a brand presence. Websites are more mobile friendly and affordable in 2019 than all other time. However, small businesses still face problems that restrict their online presence. The small businesses, 48 per cent have their websites since 2017. These businesses depend on websites for attracting new customers and engaging their existing customers. Websites also give confirmation about a business by listing out its address, mission, and contact information to the public.
These days it is not unusual to search a query on Google and locate that answer straight away. You do not have to click on anything else as you will find the information right in the search results. Due to this, there has been a notable rise in zero-click search results. Sometimes the websites are designed for the laptops or desktops. You need to make sure that your website is mobile friendly as it would help you gain wide attention. If the website is not mobile friendly you will lose a major portion of your business.
When you observe through Google Analytics, it is possible to see from where your audience is logging in from. Even a local company can generate traffic from out of state through the website. It means more people are seeing their business. However, there are reasons why every business should have its own website and listings in Google My Business, directory or Facebook page popularity. Even though if your business is local, your website should have proper content, and more details about what is your business, where is your head office, what are the things you do, and probably about your clients.